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The Difference Between Paid And Organic Content on Social Media

Discussing the difference between organic and paid blog content

In order to know if your digital presence is being effective, you need to measure reach and engagement. The easiest way to look at it is to split it in two main funnels: Paid Vs Organic.

What is Organic Content?

This is any image or video you post on your business page. This content is only shown to those that “follow” or “like” your page. I’m sure you’ve heard before that social media is the easiest way to market your business/product at no cost. Organic content is what that means.

So what does Paid Ad mean?

Paid social media refers to advertising across social platforms such as Facebook, Instagram, LinkedIn, and more. On your business Facebook Page, if you’ve ever “Boosted” a job or a post and threw a few dollars at it, congratulations! You’ve done paid advertising on social media! However, that’s just scratching the surface of the tools available to you. With paid advertising, you have the ability to target age, gender, location, and interests. But most importantly, this is how you reach your potential customers to hopefully click on your ad.

Types of Organic Content

The number 1 mistake we see being made on social media is people treat their organic posts as a selling opportunity. You want to engage the audience that you already have, you don’t need to pitch your brand to an existing customer. 

Some great examples of organic content include:

  • Testimonials/Reviews
  • Meet the team posts
  • Tips and relevant information

Have a Strategy for your Social Ads

In 2021, $48 billion were spent on social media advertising. The attention for ad space is just as competitive on Facebook as it is with traditional marketing. Meaning you must have a strategy on what you want to offer and who you want to target. This is what differentiates paid ads from organic.

How do I start with Organic and Paid?

If you know you need more content ideas and to start running ads on social but are not sure where to start, Point’s Social Media Management package can do just that. We’ll work with you to create a rough monthly campaign plan custom to your business.

Drew Donnay

When it comes to marketing and advertising, my focus is to maximize ROI (return on investment). In my spare time, I enjoy writing scripts, watching movies, making movies, walking my dog, Kennedy, sports card investing, and dominating fantasy football.

Ready to start your project? Get in touch!

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